OUAI HAIRCARE
GLOSS WASH

Located in Los Angeles, we transformed the atrium of Century City Mall for a one-day takeover celebrating OUAI’s Gloss Wash. Guests immersed themselves in the experience through a 45-foot inflatable structure, a vintage Mustang photo moment, and complimentary custom treats.

For this pop-up, I designed large-format graphics for the inflatable installation, developed packaging for custom food and beverage items, and created signage and other graphic elements throughout the space to bring the brand’s identity to life in a bold, tactile way.