RARE BEAUTY
DOT. BLEND. DONE.

For Rare Beauty’s Times Square activation, we celebrated the launch of the Soft Pinch Liquid Contour with an immersive experience that included educational elements to guide guests on how to apply the product.

I was responsible for preparing technical production files, including dielines, to develop the graphics embedded within the custom trapped acrylic displays. Additionally, I supported large-format print production and designed the UI/UX for the interactive screen, ensuring a seamless and engaging user experience.