R.E.M. BEAUTY
HYPERNOVA HOTEL

Pop Up Mob transformed a 24-foot glass truck into the Hypernova Hotel on Wheels—a mobile brand experience that traveled to seven tour stops, welcoming fans and influencers along the way. The activation featured giveaways, photo ops, and product testing, all designed to guide guests toward in-store purchases at a nearby Ulta.

For this pop-up, I designed the full truck wrap, contributed to merchandise packaging design, and led the creation of all production graphics throughout the interior and exterior of the truck. From environmental branding to detailed graphic elements, I helped bring the Hypernova world to life in a cohesive and impactful way.